YouTube is the undisputed king of user-generated content creation and might be for some years yet, but its latest moves have even its most dedicated creators wondering about the platform’s longevity. Moreover, it has many creators searching for a safe landing place where their videos can live.
And more and more, people are discovering Rumble and setting up shop there.
Recently, YouTube made the sudden decision to demonetize an unprecedented amount of videos, many of them going back into the catalogs of content creators whose very livelihoods rest on these videos. The move came without warning and even many of YouTube’s creator reps didn’t know it was happening.
Popular YouTuber Charlie White (aka “Moist Cr1TiKaL”) first brought this to the attention of YouTube’s general audience when he noticed creators began speaking out about the loss of income and revenue from their channels without even being notified by the company or their creator representatives. White went over his own content and noticed the same exact thing happened to him, and upon speaking to his YouTube contact about it, the contact was wholly ignorant of the change that had occurred and had to look into it.
According to White, YouTube is now age-restricting and demonetizing any video that might be even remotely a little edgy. The new rule apparently states that any video with a swear word within the first 15 seconds will be hit with demonetization, but as White reveals, many of his videos without swearing until the very end still got hit with the dreaded yellow dollar sign.
Moreover, White reveals that gaming channels have been hit with demonetization for games that are less than child friendly, erasing the income of gaming channels overnight.
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Other major channels also spoke out such as voice actor and short-skit creator SungWon Cho (aka “ProZD”) who noticed that even by obeying the new rules, he still found his videos demonetized due to language, confirming that the new language rule is absolute bunk and YouTube will strip creators of income regardless if the video features anything that might go above a PG rating.
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So, in the blink of an eye, YouTube surprised its creators with a sucker punch and gave them new rules that aren’t even concrete. It seems that the platform will just strip you of revenue if it feels like it.
This creates a feeling of instability on a platform where people base their entire livelihoods. If you really want to cause people to begin questioning whether or not they’re safe there and begin finding greener, safer pastures, the thing to do would be to rip the rug out from underneath the people without warning and then continue to knock them down after you explain to them how not to get knocked down again.
This can be fixed in a few ways. For one, creators can send their loyal viewers off-site to subscription websites like Locals or Subscribe Star where they can have a far more steady source of income from monthly subscribers and donations. Or they can begin uploading their videos to multiple places.
Enter Rumble, the free-speech streaming platform that has become increasingly popular. Previously known as a YouTube alternative, it’s now become its own streaming site in its own right. The streaming platform has shot up like a rocket, going from 1.2 million users in Q1 of 2020 to 31.9 million users in just a year’s time.
Moreover, it would appear that Rumble’s monetization is far better than that of YouTube. One Redditor tried to see just how good Rumble’s revenue generation was and uploaded a video, only to find he’d made $125 on it the very next.
Stories like these spread fast and with the platform already having such a wide userbase, content creators are going to be tempted to stop putting too much faith in YouTube and begin splitting time between it and Rumble. As they do, and Rumble proves it’s the more secure platform, more attention will be paid to fit what works better on Rumble than YouTube. Many will just bypass the headache of YouTube altogether.
In a few years’ time, no one should be surprised to see Rumble approaching YouTube’s throne, and all because Rumble is doing what YouTube is refusing to do, be trustworthy and respectful to its creators.
YouTube might be able to stay on top, at least for a time, due to the idea that Rumble is mainly a conservative hangout. This won’t save them for long. Varied content is being uploaded to Rumble every day including non-political content such as gaming and lifestyle channels. Once people begin learning how diversified Rumble’s content is, they will be less inclined to stay away from it, especially as the revenue streams are promising.
YouTube is currently shooting itself in the foot and Rumble has everything to gain from it.
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