Being an ambassador for regular people is an honor. For celebrities is just a standard contract with no big fuss. People with influence always advocate or engage in activities that resonate with their intentions and lifestyle.
Cristiano Ronaldo
The legendary Cristiano Ronaldo was the face of many brands such as Clear Haircare, Altice, Herbalife, and many others. Ronaldo closed a deal with PokerStars Casino back in 2015 until 2017. He declared several times that he enjoys playing poker and loves the game’s thrill.
The contract made Ronaldo appear at online poker tournaments and live events, and he had to promote the brand to Asian audiences. In 2017, PokerStars canceled collaboration with all the ambassadors and changed the whole marketing strategy.
Lionel Messi
The outstanding Argentinian football player Lionel Messi brings all sorts of partnerships and sponsorships around him. One of the latest is with the gambling corporation Hard Rock International. Hard Rock has cafes, hotels, and gambling rooms around the world.
Their partnership will spread for five years, and Messi is their first and last sportsman chosen to represent the brand. Hard Rock Cafe has multiple things dedicated to the superstar, one being the Messi Burger.
Jason McAteer
Jason McAteer is a solid name in UK football. He played as center midfield and right winger for Liverpool and the Irish National Team. Online betting and gambling operator LV Bet closed a deal with the retired footballer.
McAteer will be the brand’s ambassador in the UK and Ireland until the end of this year. He will appear in video content on social media platforms and the operator’s website.
Conor McGregor
Conor McGregor is one of the legendary and vital UFC superstars. Lots of his income is from sponsorships and brand ambassador contracts.
Because he made UFC a bit more famous than it already was, two big operators chose him. BetSafe and PariMatch made deals with the fighter. After the contracts expire, he will mostly be called by other online casinos that want a strong athlete to show off their brands.
Mike Tyson
Mike Tyson doesn’t need a presentation; everyone knows who he is. His boxing skills are unmatched, which is why he inspired many games and songs. The first game inspired by him was Tyson’s Punch-Out, and it was one of the first sports-themed games.
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Inspire Gaming Group also created a game called Mike Tyson Knockout Slot. The game has a wild card, a pair of boxing gloves, and other features. He somehow became an ambassador for the brand because people enjoy the game. PariMatch operator shows numerous ads or commercials on their website that features him.
Francis Ngannou
Francis Ngannou is a professional mixed martial arts athlete from Cameron. Ngannou competes in the Heavyweight division. He is a crypto enthusiast, and this is the reason why Stake chose him as one of the brand’s ambassadors.
The stake is a cryptocurrency-based betting platform. The athlete was delighted by the deal and referred to the website as the most extensive betting platform with altcoins.
Methods of attracting new customers
Gambling ambassadors have the role of increasing the visibility of businesses. The contracts allow the company to use video, audio, and pictures of celebrities as content for their websites and platforms. Famous people use their social media platforms to convey the central message of the online casino they promote.
Another important thing in these partnerships is the visibility both parties give to the activity of the famous person. If the person is a sportsman, that sport will increase the general interest in it. A good example is Conor McGregor, who took the UFC to other levels and expanded the sport’s visibility through his partnerships with bookies over time.
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Online casinos attract people through influencers’ use and remarkable services. The most respectable online gambling establishments offer verified no deposit bonuses and have fast customer support and easy-to-use platforms.
Sum-up
As a gambler, you already know that not all online operators work in your country. The more prominent companies have multiple licenses to operate legitimately and safely.
Marketing is a brand’s most substantial hand in-game, but it also has to follow the Law. Ambassadors cannot appear and promote top online casino businesses worldwide because each state has its own gambling rules. They bring awareness to the company and show the public a better perspective of the sport they practice.
Source: LatestCelebArticles
