Living a purposeful life could be the secret to longevity, according to experts studying the world’s “Blue Zones” – regions where people routinely live to 100 years old.

Researchers have identified nine common lifestyle factors shared by centenarians in places like Sardinia, Italy, Okinawa, Japan, and Loma Linda, California. But one factor stands out as potentially the most important: having a strong sense of purpose.

“Knowing your sense of purpose is worth up to seven years of extra life expectancy,” said Dan Buettner, a National Geographic Fellow who has extensively studied these longevity hotspots.

The Okinawans call this “Ikigai” – their reason for waking up in the morning. The Nicoyans refer to it as “plan de vida” – their life’s purpose. Buettner says this drive to get out of bed each day with intention is a hallmark of the longest-living people on Earth.

“These people’s lifestyles and environments offer us instructions and clues for how we can set up our lives to live longer,” he explained.

Beyond having a purpose, the other “Power 9” tips include:

  1. Move naturally – Incorporate exercise into daily activities like gardening, walking, etc. rather than structured workouts.

  2. Reduce stress – Have daily routines to shed stress, like taking a nap or enjoying happy hour with friends.

  3. Stop eating when 80% full – The Okinawans practice the “80% rule” of stopping meals before feeling completely full.

  4. Eat mostly plants – Focus on a plant-based diet, with small amounts of meat, dairy, and fish.

  5. Drink moderate amounts of wine – Have no more than 1-2 glasses per day, with food and friends.

  6. Belong to a community – Whether faith-based or social, maintain strong ties to a community.

  7. Put loved ones first – Prioritise family and keep ageing parents nearby.

  8. Maintain healthy social networks – Surround yourself with others who share your healthy lifestyle.

While the Blue Zone residents experience stress like anyone else, they have daily routines to help them shed it, such as taking a midday nap or socialising over a drink.

Buettner believes incorporating even a few of these longevity-boosting habits could add years to our lives. But the real key, he says, is finding your sense of purpose – the reason you wake up energised each morning.

“The longest-living people live close to their ageing parents and grandparents, commit to a life partner, and invest time and love in their children,” Buettner said. “This can provide great meaning and fulfilment.”

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