As a record executive, entertainment manager, television talent show judge and entrepreneur, he is a man of many talents.
And is seems Simon Cowell, 61, is hoping to strike lucky with another business venture – he is to invest £500,000 in a low-calorie alcohol company.
The music mogul has overhauled his lifestyle in recent years, and one of the changes he’s made is to opt to drink Skinny Lager when he fancies a tipple.
In for the win: Simon Cowell, 61, is hoping to strike lucky with a new business venture – he’s to invest £500,000 in low-calorie alcohol company Skinny Lager
And Simon has become such an ‘absolute devotee’ to the drinks – which have just 89 calories per bottle – he’s decided to invest in the company as he’s sure other people will be just as impressed.
A source told The Sun: ‘Simon is an absolute devotee to Skinny Beers and he has decided to buy into it. He drinks two of them a night and after some thought knew he wanted to get involved.
‘The drinks are all vegan, gluten-free and kosher so it ticks all of the boxes when it comes to Simon’s dietary requirements.’
A new man: Simon (pictured with partner Lauren Silverman) became such an ‘absolute devotee’ to the drinks – which have just 89 calories per bottle – after a lifestyle overhaul
Healthy lifestyle: Simon’s fellow BGT judge Amanda Holden has previously said his weight loss is also the result of him switching to ‘skinny lager’ (pictured right in September 2018)
The source added: ‘Simon is now planning on investing £500,000 in the company and believes Skinny Lager can become a mainstream drink in the UK. He is so confident about the product and now wants to put his name to it.’
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The star overhauled his lifestyle after breaking his back last year when he crashed his electric bike near his Malibu home and now has regular sleeping and exercise habits, and he has lost more than 20lbs.
He suffered complications from surgery to fuse to vertebrae, which required him to mostly stay in bed for six months
However, he was still able to walk a bit around his home garden and to do some light physical therapy in a pool.
But by February of this year, Simon said he was doing considerably better and seemed to be in high spirits.
As well as now walking 40 miles a week, The X Factor boss rearranged his work schedule to ensure he only starts business meetings after 9am rather than hold conferences into the early hours of the morning like he used to.
A source previously MailOnline: ‘Simon said how he hasn’t worn trainers as much as this in 20 years. He feels fitter than ever before and is keeping to a normal routine rather than being on the phone until into the early hours of the morning.
‘He feels fitter than ever before and is keeping to a normal routine rather than being on the phone until into the early hours of the morning.’
Simon returned to his TV work earlier this year to film America’s Got Talent which is currently airing in the US.
Back in the game: Simon returned to his TV work earlier this year after his injury to film America’s Got Talent which is currently airing in the US
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