“I literally had to Google how to open this jar.”
That’s just one of the many complaints customers have written online about Olay’s range of face creams. Packaged in colorful jars with somewhat flat, circular lids, the brand’s star moisturizing lineup—Olay Regenerist Micro-Sculpting Cream, Vitamin C + Peptide 24 Face Moisturizer, Retinol 24 Face Moisturizer, and Collagen Peptide 24 Face Moisturizer—has never been all that accessible to people who have limited mobility.
It’s the motive behind Olay’s new Easy Open Lid, which was created specifically to improve the product’s accessibility with the help of “consumers with a wide range of conditions, from dexterity issues and limb differences to chronic issues causing joint pain and vision impairments,” a press release from the brand states. Olay also consulted physical therapists, occupational therapists, and UX experts during the development process, a representative from Olay tells Allure. The lid has wings on either side, a raised top with some texture for grip, higher-contrast product labels, and Braille text that reads “face cream.”
Madison Lawson, a model and journalist living with muscular dystrophy, was one of Olay’s key collaborators for the lid. “Accessibility makes things better for everyone,” she stated in the press release. “Everyone’s been there where you get product on your hands or you’re trying to open something and you can’t, so I think it’s cool that this is designed with us specifically in mind but it also makes everyone’s life better.”
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Although it is free to purchase, the Easy Open Lid comes separately from the products themselves and is only available when purchasing an Olay Regenerist Moisturizer through the brand’s website rather than in stores or through other retailers. However, Olay also states that it has shared the Easy Open Lid design “widely with the beauty industry” in the hopes that others will adapt it to their own products or ramp up their own accessibility efforts. According to the brand, it is also committed to introducing more accessible packaging across all its products by 2025—the Easy Open Lid is only the first step of many.
The Olay Easy Open Lid is free to purchase and is available now from olay.com/opentochange.
This story originally appeared on Allure.
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Source: SELF
