Asda has become the first supermarket to announce its Christmas range for 2021 – with the luxurious festive menu including more than 200 vegan and free from items.
The budget grocer say their range is set to offer something for everyone and every occasion from the first taste of Christmas and those cosy nights in dressing the tree, right through to the main event and the New Year’s Eve party.
This includes more Extra Special products than ever before, with 240 premium quality products across all categories in the store from showstopping desserts and centrepiece meats for the Christmas dinner, to innovative party food and festive snacks.
Highlights of the range, which will be released over the coming months and include a giant candy cane sausage roll and a vegan chocolate parcel.
Asda are yet to announce their prices, but they are expected to reflect the low prices of the budget supermarket.
Asda has become the first supermarket to announce its Christmas range for 2021 – with the luxurious festive menu including more than 200 vegan and free from item. Pictured are the pigs in blankets
Highlights include a candy cane sausage roll (left) and vegan crab cakes (right)
Also in the luxurious range is the Extra Special Duck Liver Pate with Clementine Armagnac jelly ingot
The products taking centre stage include Extra Special Vegan ‘Crab’ Croquettes with Red Pepper and Roasted Garlic Dip, and Free From Extra Special Chocolate Orange Shimmer Brownies.
Key flavours which come to life throughout Asda’s Christmas range are Blood Orange, Salted Honey and Truffle.
The floral, tart flavours of Blood Orange is found in the new Extra Special Blood Orange and Venison pate for those after a tasty appetiser.
While, those with a sweet tooth can indulge in an Extra Special Blood Orange Belgian Chocolate Bauble.
Salted Honey also takes centre stage this year, with delicious treats such as the Extra Special Salted Honey and Caramel Meringue Stack bringing salt and sweet together for a unique experience.
Key flavourrs which come too life throughout Asda’s Christmas range are Blood Orange, Salted Honey and Truffle. Pictured is the dark chocolate and blood orange roulade
Teasingly tender and succulent, impress your guests with this 21 day-aged British beef rib joint. Making the dish the perfect centrepiece to a Christmas dinner by bringing the meat to life with the rich garlic & herb paste and truffle, parmesan & herb crumb (Left). RIght: Extra special chicken joint with porcini & truffle stuffing and maderia sauce
Vegans’s won’t miss out with a cheese platter available to pick up this year
While the unique taste of truffle features in the range; bringing an intoxicating musk to the Extra Special Three Bone Rib Joint which is artfully encased in a Parmesan and truffle crust.
Asda is bringing some great novelty products to the range to make its customers smile this Christmas, with Bruce the Brussel Sprout taking centre stage for the second year.
Bruce will be available in his classic cake incarnation, a chocolate sponge filled with chocolate flavour frosting and covered in soft green icing, as well as ten different products available from across the store including a giant shareable cookie with delicious chocolate chips and covered in sugar paste.
This year customers can even meet Mrs Bruce, Betty a delicious chocolate sponge cake with chocolate flavour frosting covered in soft, green icing!
Asda is bringing some great novelty products to the range to make its customers smile this Christmas, with Bruce the Brussel Sprout taking centre stage for the second year.
Cinnamon tear and share bread is the perfect festive starter this year
Vegans can also enjoy a beefless Wellington (pictured) a meat-free alternative to the classic Christmas treat
Sam Dickson, Vice President, Asda Own Brand at Asda told FEMAIL: ‘This Christmas we know our customers are looking to create something truly magical for their loved ones.
‘Our insight has told us that for many, this Christmas will be two Christmases in one, with customers seizing every moment and starting the celebrations as early as possible.
‘So, it’s our job at Asda to make all of those moments as magical as possible, and we really do believe we have something for everyone and every occasion this Christmas. We can’t wait for our customers to sample the range and be blown away by the quality.
Jamaican ginger cake is also on the menu this year as a delicious alternative to Christmas pudding
For those looking for an alternative can pick up prawns in blankets for a festive treat
Linsey Taylor, Senior Director of New Product Development at Asda added: ‘This Christmas will be all about getting family and friends together to create long-lasting memories over delicious dishes. Customers will see lots of sharing dishes on offer this year, as well as showstopping products which can just be popped in the oven so they can enjoy more time with loved ones.
‘Each season brings new inspiration and my favourite food trend for this Christmas has to be blood orange, which is at its very best in December.
‘We’re introducing our customers to a zesty kick to traditional Christmas dishes with products like our Extra Blood Orange Snowflakes, Extra Special Blood Orange and Gin Smoked Salmon and a Nut Roast with Blood Orange Glaze.
‘We’re proud of every product in this year’s range and think there really is something special for everyone to enjoy with their nearest and dearest this Christmas at Asda.’
Fish and chip cones (back) and mini steak and gravy lattices are also available at ASDA this year
Source: Food Recipes and News
