BLACKPINK, the global K-pop queens, has wowed the globe with their adorable aesthetics, elegant clothes, and unrivaled skill. New possibilities and commercial partnerships are created as a result of each member’s endorsements, enhancing the member’s fame and the brand’s reach. Cartier, the French luxury jewelry company, continues to add celebrity endorsements to its roster. On May 23, 2022, the company welcomed K-pop star Jisoo as its new worldwide brand ambassador and the face of the Panthère line. Jisoo has established herself as one of the most renowned worldwide celebrities among French luxury companies, thanks to her confident demeanor and great charm.
Arnaud Carrez welcomes Jisoo of BLACKPINK to Cartier’s worldwide ambassador family.
Jisoo of BLACKPINK will now join the “Panthère tribe,” as the ambassadors of the Panthère collection are known, and cement her place as one of the most prominent and gifted artists in the world of luxury fashion. BLACKPINK’s Jisoo was photographed for her debut Cartier Panthère photoshoot in a sleek black suit, complemented with a diamond-studded watch, two bracelets, and a gold necklace from the Panthère line. The singer had her hair open and groomed with a nice side part.
In light of the news, Arnaud Carrez, Cartier’s senior vice president, said that the company is looking forward to fantastic cooperation with Jisoo, who will be the voice of the next generation.
“When I imagined Panthère’s vibe, I immediately thought of Jisoo. She is full of confidence and skill, but she is now hesitant to exhibit her gifts to the public, and she serves as the next generation’s voice.”
Jisoo expressed her joy and thanks in a press statement about entering the famous ranks of the French brand. Jisoo of BLACKPINK stated:
“I’m thrilled to be a part of Cartier’s historic journey. It is a true honor and joy for me to join the Panthère clan, where everyone demonstrates their character strength. I can’t wait to show everyone Panthère’s incredible beauty.”
Panthère is a long-standing expression of the Maison and a demonstration of Cartier’s savoir-faire. The Panther skin design and other renderings of the animal, first introduced in 1914 through a bracelet watch, have developed to become a significant trademark of the French luxury brand. The delicate and exquisite pieces of the Panthère brand, particularly its timepieces, have become prized objects worn by celebrities such as Madonna, Lily Collins, Dua Lipa, and others throughout time.
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