Bundaberg has launched an alcohol version of its famous range of ginger beer
Bundaberg has delighted shoppers with the launch of an alcohol version of its classic range of ginger beer.
The Australian-owned brewery produced the iconic brewed soft drink, made with homegrown ginger, in the 60s – and it has become a family favourite ever since.
And now Bundaberg Distilling Company and Bundaberg Ginger Beer have joined forces to create the new adults-only drinks that’s set to hit shelves next month.
Offering a ‘zesty ginger bite and refreshing taste’ the brand said the drink, which is brewed in Queensland‘s Bundaberg for three days, has been ‘skilfully crafted by locals with real flavour-packed ingredients’.
‘We are so excited about working with Bundaberg Ginger Beer to bring their delicious, market leading non-alcoholic ginger beer to a new category,’ Duncan Littler, Bundaberg Distilling Company marketing and experience manager, said.
Offering a ‘zesty ginger bite and refreshing taste’ the brand said the drink, which is brewed in Queensland’s Bundaberg for three days, has been ‘skilfully crafted by locals with real flavour-packed ingredients’
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‘Nobody is better placed than two local Aussie icons to introduce the best Alcoholic Ginger Beer.
‘This is not a limited edition, Bundaberg Brewed Drinks are in this for the long haul.’
Bundaberg Ginger Beer CEO John McLean said the company was ‘thrilled’ to create an alcoholic version of the nation’s favourite ginger beer.
‘Aussies have been asking for this for a long time,’ he said.
‘We believe our 53-year history of brewing, paired with Bundaberg Distilling Company’s 133-years of distilling is a match made in flavour heaven.’
The Bundaberg Alcoholic Ginger Beer is expected to launch in liquor stores next month for $21.99 for a pack of four.
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