CHARLI XCX took Brat Summer to a whole other level in a daring Skims promo.
The Apple singer modeled in underwear in a new rain-soaked photoshoot.
Kim Kardashian has done it again in recruiting one of the hottest celebrities of the summer: Charli XCX.
Charli was seen posing for the brand’s all-new cotton collection as rain drenched the singer on Skims’ Instagram Story.
In other clips, she is seen posing alongside puppies while the new collection hung to dry outside.
At the end of the promo video, Charli gazed at the camera before saying, “Everybody’s wearing skims.”
The campaign photos included a cotton bralette, boxers, a zip-up cropped hoodie, sweat pants, and a bikini.
“Skims empowers people to feel confident in their own skin, which is the essence of Brat,” Charli said in a statement as per Variety.
“I am excited to be working with a brand that understands that comfort and style don’t need to be compromised.
“Shooting with Petra [Collins] for this campaign was a dream and I was so excited to get on set and wear these timeless, sexy pieces. Also the puppies were beyond cute.”
Kim, who launched Skims in 2018, called Charli “one of a kind.”
“Having Charli XCX as the face of our new Skims campaign is so exciting,” Kim said.
Charli XCX skips through a field of sheep in knee high socks and never seen before outfit for stunning new ad
“She is a one of a kind talent who has truly cemented herself as a megastar within music and beyond.”
The new collection will be available to the general public on August 21.
Charli is just one of many big-name stars who have been posing for Skims, including Bridgerton’s Nicola Coughlan and Sabrina Carpenter.
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