Dan Murphy’s new bar has opened its doors to the public – but it’s not what you’d expect from the alcohol giant.
Instead of your typical bar, those who visit ZERO% in Hampton, Melbourne will be greeted with more than 30 non-alcoholic beverages including beers in cans or on tap for $2.99.
Wine and cocktails will also be available for as little as $5, as well as a variety of snacks and meals spanning across lunch and dinner.
Dan Murphy’s new bar has opened its doors to the public – but it’s not what you’d expect from the alcohol giant.
Zero alcohol drinks are quickly becoming one of the fastest growing categories for Dan Murphy’s, with more than 100 percent sales growth in the last two years.
‘We think it’s great that more Australians than ever are drinking responsibly, which is why we want to lean into and support this great trend,’ Managing Director Alex Freudmann said.
However, this is not the first time zero alcohol drinks have been available from the Australian store, back in the 1970s founder, Daniel Francis Murphy, sold Claytons.
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Customers can visit the Dan Murphy’s bar, ZERO%, in Hampton, Melbourne for a menu with over 30 zero alcoholic drinks and more than 200 non-alcoholic products
The new bar is said to provide customers with the hottest drinks that are trending at the moment and that the interior setting is contemporary and is open seven days a week
‘[Claytons] was the drink to have when you’re not having a drink, back in the 1970s, so we have been onto this trend for a while,’ Mr Freudmann said.
The new bar is said to provide customers with the hottest drinks that are trending at the moment and that the interior setting is contemporary.
ZERO% is open seven days a week and will be operating until the end of June 2022.
The bar will be open from 11:00am till 9:00pm, Thursday to Saturday and from 11:00am till 7:00pm Monday to Wednesday and Sunday.
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