NEW TV Dragon Steven Bartlett has been rapped by BBC chiefs for craftily plugging a agency he’s linked with.
The 28-year-old wore bling from jewellers Craftd, then struck a monetary cope with its house owners.
The entrepreneur even boasted on social media of showcasing objects together with necklaces on Dragons’ Den.
The clip has now been eliminated and Bartlett — mentioned to be price round £50million — can be barred from carrying Craftd objects on future Dragons’ Den episodes if his contract is renewed.
The BBC mentioned: “We have clear guidelines around talent’s commercial activity while working with us. Steven has been reminded of the guidelines.”
Bartlett insisted: “This was a genuine oversight on my part. The posts have now been taken down. I will ensure I am clear about what activity is possible.”
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He mentioned that after carrying the jewelry, he approached Craftd, which then agreed to sponsor his hit podcast Diary of a CEO.
He is the newest movie star to fall foul of guidelines aimed to stopping industrial achieve from their work with the Beeb.
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Craig Revel Horwood was on the centre of a row when he used his Strictly catchphrase “Fab-u-lous” in an advert.
Nick Knowles and Stacey Dooley additionally obtained in scorching water for TV adverts which appeared to mirror the exhibits they’re identified for on the BBC.
