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Elon Musk continues to cause waves on a near-daily basis, and that happened on Tuesday after the billionaire and the probable future Twitter owner decided to drag corporate wokeism regarding “pride month.”

June approaches, and you know what that means: Every major corporation putting rainbow colors in their avatars and advertising to show how down with the cause they are. Musk mocked that with a meme that immediately received wailing and gnashing of teeth in response.

As expected, many missed the point, taking Musk’s post as some kind of anti-gay screed.

Of course, Musk isn’t actually giving a commentary on the necessity of pride month. What he’s pointing out is that corporations that otherwise couldn’t care less about the issue spend every year nakedly trying to profit off it. It’s in the same vein as companies using “green” advertising as a way to virtue signal customers through the door or onto one’s website. At some point, it just feels exploitative and cynical, and that point was a long time ago.

Besides, the in-your-face nature of it all probably does more to cause division than unity on the subject of gay pride month. As I pointed out on social media recently, there are now at least 114 days dedicated throughout the year to the LGBT movement, whatever that actually entails at this moment.

We are going to run out of days to virtue signal soon. Then what?

But I digress, the notion that corporations need to spend 30 straight days plugging the LGBT movement just strikes most people as silly. And yeah, few will admit that out loud for fear of being labeled a bigot, but I don’t see any bigotry in noting something that could objectively be found to be absurd. Does anyone think the CEO of a company that makes cookies or televisions actually cares about pride month?

The response will be “Well, why do you care?!” But that’s coming from the same people who lose their minds anytime a corporation even dares to not comment on a leftwing narrative (see: Florida’s Parental Rights in Education Law), so I see their sudden respect for choice in corporate communication as rather convenient.

Back to Musk, he certainly likes to push buttons. How well that’ll serve him, in the long run, is yet to be decided, but in the meantime, we get to enjoy the entertainment aspect of it all. For being someone who still holds a lot of left-wing views (see his anti-gun stances), he sure is an expert at trolling the left.

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