
Here are some innovative approaches that are helping Ayurveda to thrive in the modern world while retaining its traditional principles and wisdom.
The indigenous Indian system of Ayurveda has a long history of innovation and continues to evolve to this day. Ayurveda, which means “knowledge of life,” is a holistic system of medicine and well-being that originated in ancient India thousands of years ago. It emphasizes a balance between mind, body, and spirit and focuses on prevention and natural healing methods. Following the COVID-19 outbreak, the market for Ayurveda saw a significant change that drove individuals to return to our old medical practises.
Mr.Ashish Thakur, CEO, Birla Healthcare Ayurveda, supports and believes in the benefits of Ayurveda. He says, “As we are all aware, COVID-19 had a profound effect on the globe and fundamentally changed how we lived, ultimately forcing us to stay inside. This compelled us to recall our old science in the form of home remedies and natural food supplements in order to strengthen our immunity and discover methods to lead a healthy and secure existence. This prompted us to follow our 5000-year-old tradition of Ayurveda, which lead us to our kitchens.”
According to Mr Thakur, in recent years, Ayurveda has witnessed innovative paths and approaches to adapt to the changing needs and demands of modern society. Here are some notable examples:
Integration with modern medicine
Ayurveda has been integrated into the mainstream healthcare system in India, with the establishment of research centres and Ayurvedic centres like Birla Ayurveda. This integration allows for collaboration between Ayurvedic practitioners and modern medical professionals, combining the strengths of both systems to provide comprehensive healthcare solutions.
Standardization and quality control
Efforts have been made to standardize Ayurvedic medicines and treatments to ensure quality and safety. Organizations like the Ayurvedic Pharmacopoeia Committee (APC) and the Central Council for Research in Ayurvedic Sciences (CCRAS) have been working on developing guidelines and protocols for manufacturing and testing Ayurvedic products.
Scientific research and validation
There has been a surge in scientific research focused on Ayurveda, including clinical trials and studies to evaluate the efficacy of Ayurvedic treatments. This research helps bridge the gap between traditional knowledge and modern scientific evidence, providing a stronger foundation for Ayurvedic practices.
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