Chris Rock has been getting the last laugh after bizarre on-stage assault at the hands of Academy Award winner Will Smith.

But while Smith has formally apologized to Rock and presumably will go into hiding for a short time until the incident blows over, Rock himself appears to be sitting pretty, as ticket prices – and sales – for his comedy tour have reportedly soared since the slap heard ’round the world.

And The Laugh Factory in Los Angeles is joining in on the laughs. The iconic comedy club posted a sign in support of Chris Rock on Tuesday, and in support of free speech, a hot topic in comedy circles these days.

The Laugh Factory on Monday changed its marquee to rally behind Rock. The marquee’s display had a picture of Rock alongside a bold statement:

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