When Donald Trump won the presidency, Melania Trump and her longtime hairstylist Mordechai Alvow came up with a game plan for how she would wear her hair during her tenure as first lady. “We took into account that she’ll suddenly be in the public eye in a big way,” Alvow told Yahoo! Life. “We wanted a consistent look that allowed the public to feel more connected to her.” Melania’s glossy bronde locks became her signature, and she usually wore them styled in soft waves.
Melania has never been one to experiment with drastic changes in length, but sometimes she would try a darker hair color. It stood out in stark contrast to her porcelain skin, as having a sun-kissed look didn’t seem to be that important to her back in the late ’90s and early aughts. But at some point, having a tan became a key component of her beauty look. In 2017, Melania’s makeup artist Nicole Bryl told The Telegraph, “Looking pale isn’t a makeup vibe I would ever create on Melania. It’s just not her style.” (Perhaps Melania began embracing the bronze look around the same time Donald became enamored with having orange skin.)
For her book, “The Art of Her Deal: The Untold Story of Melania Trump,” biographer Mary Jordan spoke to former Trump family housekeepers who claimed Melania used to wear temporary self-tanner that made cleaning her bathroom difficult (via Express).