It’s enough to make a Scotsman choke on his dram – an alcohol-free ‘Scotch’ brewed in Mexico is to go on sale in the UK.
And, whisper it quietly north of the border, the makers are looking to set up a bottling plant for its ‘Glasgow-style’ tipple in France.
Arkay, the Florida-based firm, aims to tap into a soaring UK demand for low-alcohol and alcohol-free drinks, with a recent survey finding one in three now chooses to drink them on a regular basis – up from one in four a year ago.
Arkay founder Reynald Vito Grattagliano said its master mixologist created Scotch flavours by blending ingredients such as caramel, vanilla and oak, and a derivative of capsaicin – found in chilli – that mimics the burn of alcohol.
Arkay, the Florida-based firm, aims to tap into a soaring UK demand for low-alcohol and alcohol-free drinks, with a recent survey finding one in three now chooses to drink them on a regular basis
He said: ‘Alcohol gives you the feeling of being relaxed and lowers your stress level.
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‘You can mimic what’s happening in your brain by creating a drink that basically shares all the attributes of the drink that you like.
‘This will remind your brain and you of feeling good drinking… but without the alcohol.
‘It’s nice to enjoy a non-alcoholic scotch flavoured drink and not feel the effects of a hangover in the morning.
‘I enjoy the taste of alcohol, but not always the way it makes me feel.’
He said Arkay will start its own distribution in the UK next year. Its French bottling plant will open next winter. A recent survey of UK drinkers by the Portman Group, an industry body promoting responsible drinking, found that of those who tried low-alcohol or alcohol-free drinks, one in five said they did so for health reasons, and another one in five did so to socialise without drinking excessively.
The Welsh were most likely to be no and low – NoLo – alcohol drinkers, at 36 per cent, with 32 per cent of the English and 29 per cent of Scots.
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