Image default
Food & Recipe

Sales of retro desserts like trifle and bread and butter pudding soar

Christmas shoppers are snapping up retro puddings as they seek comfort after a difficult year, according to Waitrose.  

Sales of trifles are up 35 per cent on last year and other retro desserts such as sticky toffee pudding and cherry pie have seen a 60 per cent increase, figures from the British supermarket chain reveal. 

The humble apple and blackberry crumble is another dessert which is receiving more love than normal as it has sold 13 per cent better than last year. 

Desserts such as sticky toffee pudding, cherry pie and apple & blackberry crumble have also seen a rise in demand on last year (stock photo)

Desserts such as sticky toffee pudding, cherry pie and apple & blackberry crumble have also seen a rise in demand on last year (stock photo)

Desserts such as sticky toffee pudding, cherry pie and apple & blackberry crumble have also seen a rise in demand on last year (stock photo)

It’s not just sales that are on the increase though, with searches on Waitrose.com of ‘yule log’ up 153 per cent on last year.

Online searches for ‘sponge pudding’ and ‘bread and butter pudding’ also saw an increase by 888 per cent and 349 per cent respectively. 

With demand for nostalgic puddings on the rise, Waitrose have launched a new dessert which reimagines the trifle for their Christmas showstopper – The Queen of Trifles.  

Waitrose said they have had to increase orders by 30 per cent in order to keep up with demand. 

Will Torrent, consultant pastry chef at Waitrose, said: ‘Most of us will have memories of a grandparent making a trifle – more often than not with far too much sherry – and we wanted to create a dessert that would tap into this sense of nostalgia, while still looking beautiful on the Christmas dinner table.

‘The Queen of Trifles includes the flavours typically associated with a trifle – sherry-soaked sponge, vanilla custard and jelly, and we’ve used them to create a beautiful piece of patisserie topped with a meringue and pistachio crumb. 

‘With layer upon layer of deliciousness, this twist on a retro favourite is set to be a Christmas show-stopper – so it’s no surprise it’s been one of our fastest selling desserts.’

In the supermarket’s recent Food and Drink Report, Waitrose Executive Chef Martyn Lee highlighted how this year ‘an increase in the importance of food and its power to bring us together has pushed many of us back to old fashioned meal planning and recipes. Comfort and nostalgia are back.’ 

Source: Food Recipes and News

Related posts

Morgan Hipworth reveals secret to cooking perfect mashed potatoes every time

SafeHomeDIY

Femail taste test Christmas dinner kits to get a festive roast ready in an hour or less

SafeHomeDIY

Marks & Spencer delights fans by launching chocolate cream for Christmas (and it’s only £2.50)

SafeHomeDIY

Britons now crave red cabbage as trimming with Christmas dinner but make sure you cook it correctly

SafeHomeDIY

Alex Webb, 25, wins MasterChef: The Professionals

SafeHomeDIY

Lidl divides customers with pizza topped with brussels sprouts, stuffing, brie & cranberry sauce

SafeHomeDIY

Americans and Brits mock each other’s food, from chip butties to Hershey’s chocolate

SafeHomeDIY

Burger King praised for promoting smaller restaurants impacted by lockdown

SafeHomeDIY

Walkers announces return of prawn cocktail and salt & vinegar Quavers

SafeHomeDIY

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.