Amazon Prime Day 2022 is upon us—which means that, in addition to deep discounts on the site itself, you’ll find awesome Amazon Prime Day deals at its competitors, too, as everyone vies for your attention (and money).
Maybe you’re not a Prime member (an easily amended quality) and aren’t able to get in on Amazon-specific sales or maybe you’re just a savvy shopper who knows that non-Amazon competitor retailers also fuel the Prime Day frenzy. During this time retailers offer some of the steepest markdowns outside of Black Friday and Cyber Monday. Today, July 12, through tomorrow, July 13 (when the two-day shopping event ends) is the best time to peruse big-name retailers like Target, Walmart, Best Buy, and Nordstrom. Even more, there are also specialized retailers like Madewell, Tushy, Skinstore, and Lovehoney that have serious price cuts on best-selling, rarely-discounted products.
You’ll find competitor deals on practically everything, including kitchen gadgets, home goods, and appliances like Ninja Foodi air fryers, Instant Pots, Vitamix blenders, Roomba robot vacuums, patio furniture, and Brooklinen bedding. Upgrade to high-tech items like JBL Bluetooth speakers, smart TVs, and Apple AirPods today; refresh your bathroom with Crest Whitestrips, a new hair dryer, or Kiehl’s creams; or update your fitness tracker and outdoor gear. Save a little on a fun new sex toy, pet food for your furry friend, a summer wedding guest dress, or a bidet while you’re at it.
Whether you missed out on an Amazon lightning deal or just want to keep the savings going, the time to stock up is now. Read on for a breakdown of the best Amazon Prime Day deals from competitors, along with some of our top product picks. Don’t delay, as Prime Day finishes tomorrow, July 13.
Target
Target Deal Days, Target’s biggest online sale of the summer, is back and bigger than ever. It boasts hundreds of thousands of discounts and special, limited-time deals across every shopping category—including electronics, beauty, food, and beverage—for three full days between now and July 13. Perhaps most notable are Target’s toy and home deals, with up to 50% off clothing, fitness tech, kitchen appliances, select furniture, bed and bath, decor, and more. Take home Apple AirPods, a Vitamix blender, an all-in-one Instant Pot, a Roomba robot vacuum, a cordless Dyson stick vacuum, and more. Be sure sure to check our full coverage of the Target sale.
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Best Buy
Black Friday—in July? That’s right. This aptly named Best Buy sale is your summertime chance to pick up a new tech device (like wireless earbuds or a smart speaker), TV, fitness tracker, video game console, and much more. The sale ends on July 13, and the site is offering its version of lightning deals throughout the two days for windows of two hours.
Walmart
During Amazon Prime Day, Walmart customers will find giant discounts on top-rated items from the mega retailer and its marketplace sellers in electronics, toys, beauty, fashion, home, and more, including online-only deals, store-only savings, and rollbacks on items available in-store and online. You’ll find high-tech items such as smart TVs, Macbooks and Chromebooks, air purifiers, and Bluetooth speakers, as well as kitchen appliances like air fryers and coffee makers, beauty products, and affordable apparel like swimsuits, summery dresses, and more.
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Nordstrom
We’re days away from the Nordstrom Anniversary Sale, which opens to the general public at midnight E.T. on July 15. Right now, however, anyone with a Nordy Club credit card (which you can easily sign up for) gets Early Access to the sale—and we are seeing some drool-worthy deals on cozy slippers, blenders, bedding, beauty bestsellers like Kiehl’s Creme De Corps, leggings, and more.
Brooklinen
As our editors can attest, Brooklinen’s high-quality sheet sets are some of the best in the biz. The brand is currently offering 15% off everything on its site for its Prime Day alternative sale, making it an ideal time to complete your restful retreat with a plush robe or bath towel set. For an even greater deal, apply the savings to Brooklinen’s already-discounted bundles—the perfect graduation gift for the new college student or homeowner. Make sure to shop before the end of the day on July 13, when the sale ends.
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Nike
Is your gym drawer in need of a shake-up? Nike is making it easy to upgrade your fitness essentials with its Ultimate Sale, which is chock-full of special promotions on activewear and athleisure—from sports bras and sandals to shorts and sweats, plus plenty of fresh kicks to hit the ground running. Nike Members save an extra 20% on select sale styles with the promo code READY20.
REI
In addition to offering up to 50% off past-season styles from big outdoor brands like The North Face and Patagonia, through July 13, REI has a special perk for its members: They can save an extra 30% on select REI Outlet gear with code SAVE30JUL22. Find steals on camping gear, outdoor apparel, Fitbits, waterproof smart speakers, and more.
Bed Bath & Beyond
Take your home (or someone else’s) to to the next level with Bed Bath & Beyond’s Beyond Big Savings Event, showcasing thousands of deals online and in stores for three days only (ending July 14). Highlights include up to 50% off select kitchen, bath, bedding, organization, and furniture items from brands like KitchenAid, Dyson, Ninja, Breville, and more.
Lelo
Proving that now is a prime time for pleasure, Lelo is offering a steep discount on some of its best-selling sex toys and vibrators through July 13 as part of its Prime Day sale. Help the brand help you with a treasure trove of sexpert-approved toys at up to 50% off (or, in some cases, even more).
Madewell
With retailers looking to unload merch so they can turn their eyes to fall, you’ll find some nice discounts on lightweight, pretty pieces and transitional basics from fashion brands like Madewell. Save up to 60% at its Secret Stock Sale using code CLASSIFIED.
Old Navy
Looking to add some new leggings or a pretty, not-too-pricy dress to your rotation? Through July 12, customers can enjoy 50% off online apparel purchases from Old Navy at its Summer-tastic Saleganza, along with an extra 30% off when you open or use a Navyist Rewards Credit Card.
SodaStream
This Prime Day, add a little bubbly to your life with a SodaStream sparkling water maker—now up to 40% off. You’ll find this deal running at Sodastream.com (through July 25), as well as Bed Bath & Beyond, Target, and Best Buy through July 24. Oh, and Amazon, of course.
Lovehoney
If you’re in the market for a markdown on sex toys, Lovehoney has a huge selection of all sorts of bedroom bestsellers, including vibrators, masturbation sleeves, strap-ons, and more from popular brands like Womanizer—all up to 70% off.
Tushy
Anyone who regularly reads SELF knows we’re big fan(nies) of Tushy’s bidets, including the Tushy Classic, Tushy Spa, and electric Tushy Ace. For the freshest and cleanest of discounts, we’re pleased to tell you that the brand’s website has some great Prime Day deals to peruse: Not only are all of its bidet attachments and products up to 35% off, but its Tushy Stand & Squares are just $1 (the stand is usually $59). Supplies of the stand are quite limited, so shop while you can before July 13 runs out.
J.Crew
Use code BIGSALE to take up to an extra 60% off J.Crew’s sale styles for its End of Season Sale. Take this as a sign that you deserve a nice new swimsuit, activewear, or breezy wedding guest-ready dress.
Skinstore
If your wellness routine focuses on skincare, you may be pleased to hear that Skinstore has a Big Sale (that’s its name), which saves you 25% on select products with code SALE. Additionally, if you spend over $150, you’ll receive a free 16-piece beauty bag. Nice, huh? We’re seeing nice discounts on cult favorites from First Aid Beauty, Christophe Robin, DHC, Skyn Iceland, Bioderma, and more.
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Source: SELF
