The Daily Wire is, without a doubt, the most popular conservative news outlet in America outside of Fox News. If it comes up in random conversations outside of the political sphere, then you know you’re something of a household name, and sure enough, I’ve watched the site pop up in conversations randomly.
But that’s not what impresses me about the Daily Wire. Everything follows the law of undulation and the Daily Wire is riding the upswing. What impresses me is what they’re doing with that popularity and what we all can learn from it.
I was first impressed with the DW’s willingness to create their own movies, specifically the upcoming “Terror on the Prarie” with Gina Carano, who was canceled by Disney, or more specifically, Disney’s inability to tell the woke mob “no.” It was a direct slap in the face to those who wanted Carano wholly out of the picture due to her beliefs and proof that cancel culture isn’t some insurmountable foe. It was the attitude that if we weren’t invited to the table then we’d craft our own.
Still, I was somewhat wary. Conservatives making their own movies isn’t new and, sadly, the vast majority of them have turned out bad. There was more focus on shoving their politics into people’s faces than allowing views to come out through a story naturally. It was effectively the same kind of drivel that we complained the left was doing, only worse. But the Daily Wire impressed me. They seemed to get what I’d been saying for a long time and made good films, not propaganda work. I’m very much looking forward to Terror on the Prarie later this year.
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But it didn’t stop there. Daily Wire pulled off an incredibly boss move recently and it revolves around CEO Jeremey Boreing getting revenge.
At one point, the online company, Harry’s Razor’s was a sponsor of the Daily Wire, but the relationship wasn’t to last as Harry’s got cold feet and pushed itself away from the Daily Wire over “inexcusable” views on gender, or put plainly, the Daily Wire acknowledged that sex isn’t interchangeable and biology is a thing. A dangerous view to have in this day and age.
This would actually be the second time a razor company would go out of its way to enforce a leftist point of view. Gillette, once the most famous razor company in the world, lost billions after it decided to attack men for their “toxic masculinity,” a buzzword traded by radical feminists for years.
Both Harry’s and Gillette sent out a message with their actions; “if you don’t conform to a leftist perspective, then perhaps our razors aren’t for you.”
To which Boering apparently said, “…k.”
And with that, Boering set out to make razors for men himself. On Tuesday, the Daily Wire released what is, to date, the best ad for anything released by a conservative company ever with the introduction of Jeremy’s Razors.
It’s a commercial specifically geared toward men, complete with fast cars, beautiful women, flamethrowers, and verbal middle fingers to things that try to make men more wussified.
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But the commercial isn’t just a great ad for a new product created to give people an option to not fund woke thought.
The ad is entertaining, creative, and hilarious. It’s not merely complaining about the mistreatment of conservatives, it’s making light of it, embracing it, and using it as a springboard to greater things instead of talking about it like it’s a barrier to get through. In other words, the Daily Wire got involved in the culture and took care in how they did it.
Conservatives have a very bad habit of merely complaining about their mistreatment by mainstream culture, but rarely do anything about it. When they do anything about it, it often comes off as beggars asking for support. We send the message of “we’re on the backfoot and we need backup!”
Here, the Daily Wire didn’t impart that message. They make it clear that they’re going on the offensive and going from rejected client to dangerous competitor. They aren’t begging for support, they’re making themselves a rallying point. They’re pointing out how their opposites are absolutely no fun. They use words like “bifurcate.”
They’re even taking out ad space on the front steps of their competitor’s office.
The Daily Wire has bought the ad space directly in front of @harrys to promote the launch of its new men’s grooming line, Jeremy’s Razors. pic.twitter.com/Axq8cG5FCw
— David Marcus (@BlueBoxDave) March 22, 2022
It’s a flawlessly executed ad campaign to launch a company that was created because it needed to be in a polarizing age.
Bravo.
There is a right way and a wrong way to go about being a conservative business, and Boering and the Daily Wire just exhibited one of the best ways to go about it…go on the offensive.
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