A third of meat eaters would be tempted to become vegan if there was more choice in restaurants. A poll, of 1,000 non-vegans, found 78% already choose to have meat-free days – an average of two-a-week – with 30% recognise cutting out animal products is better for the environment.
As a result, 47% believe it’s important for restaurants to provide a wide variety of plant-based options, to cater for dietary preferences (71%), promote healthier eating habits (57%) and protect animals (42%).
The research was commissioned by Viva!, to launch its 50by25 campaign, encouraging restaurants to have half vegan options on their menu by the end of 2025.
A spokesperson for the charity said: “It’s great to see so many meat eaters consider adopting a vegan diet, not just for the animals they are saving, but to protect planet as well.
“A plant-based diet can cut a dish’s climate impact by half, so it really is a big difference compared to meat alternatives. And it’s a really positive step to see even people who don’t follow a vegan diet recognise and act on this.”
The research also found 41% have seen an increase of vegan options in their local restaurants within the last five years. And 49% see this as a big positive for their local community, as 68% think it’s important for food to have a low environmental footprint.
It also emerged 31% would reduce their meat intake to be more eco-friendly, according to the stats by OnePoll.
The spokesperson for Viva! added: “When shopping in a supermarket and picking your own ingredients, it’s easy to stay in control of a vegan diet. But a lack of choice in some restaurants makes it harder, especially when nothing tickles your fancy.
“Restaurants can also play a vital role in shaping people’s eating habits – showcasing plant-based food that is not only planet-friendly but tasty and exciting as well.”
