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Steve is not just targeting overweight Brits, more recently, he has turned his attention to Malta – the fattest country in Europe. 

Steve said: “Malta is the most beautiful country in Europe, and it is being spoilt by a reputation for being too fat. 

“Yes, I use the word fat because euphemisms do nothing but hide the grim health realities of obesity, including early death.

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“I am now the only one in the U.K. that is brave and bold enough to tell it as it is when it comes to sorting obesity, which I do because motivating people to live slim, means that you must be tough at times. 

“Trust me, no one loves a fat person like I do, so much so that I don’t mind if I face being unpopular if it means I help get the results that obese people want.” 

He added: “Obesity is not caused by not knowing what to eat, it is caused by not having the right mindset and motivation to eat less, eat better and move a bit more. The mindset and motivation of people are exactly what I sort out.” 

Source: Daily Express | Diet